Target Market Strategy Based On Data Synthesis For Select Potential Geographical Markets
Client Profile
Client Type: Individual |
Client Role: APAC Lead |
My Role: Research Liaison |
Engagement Type: Hourly Basis |
Legal Entity Type: Foreign |
Fin. Entity Type: Services |
Business Industry: Power |
Business Sector: CONFIDENTIAL |
Business Category: Outsourcing Partner |
Revenue Models: Single |
Operative Profile: Futuristic |
Business Objective: Power |
Effort Focus: Brand |
Paid Capital: NOT APPLICABLE |
Tech. Application: Power |
Basic Science: Electronics |
Engagement Span: 60 Days |
Engagement: Part-Time |
My Ownership: Research Designing, Liaising & Auditing |
|
Story
Client was a service organization based out of an European country. The client wanted to enter the Indian market and had a very specific target market in mind. First complication was that of precision, as the target market was based both on the basis of geography and customer segmentation. Secondly, customer segmentation was based both on demographic and product division. Thirdly, the market itself was at a very nascent stage in terms of technological and process maturity. Fourthly, innovation adoption in general has been low within the target customer segment. Finally, Indian market players were integrating in both backward and forward direction.
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