Product Mix Strategy Based On Data Synthesis For Energy Vertical And 2 Strategic Business Units
Client Profile
Client Type: Individual |
Client Role: Vertical Head |
My Role: Research Liaison |
Engagement Type: Hourly Basis |
Legal Entity Type: Public, Listed |
Fin. Entity Type: Manufacturing |
Business Industry: Energy |
Business Sector: Capital Equipment |
Business Category: Manufacturer |
Revenue Models: Single |
Operative Profile: Traditional |
Business Objective: Fame |
Effort Focus: Brand |
Paid Capital: > ₹ 650 Mn |
Tech. Application: Energy |
Basic Science: Multiple |
Engagement Span: 90 Days |
Engagement: Part-Time |
My Ownership: Research Designing, Liaising & Auditing |
|
Story
The client’s entity was Indian arm of a Multinational Conglomerate. As part of a global initiative the multinational was consolidating in target markets. The Indian arm was instructed to do so too. The Energy vertical had two strategic business units namely Power which catered to Power Generation Transmission & Distribution Utilities and Distributed Power Plants and Oil Gas which catered to Upstream , Midstream & Downstream companies. More than 100 products and services made-up the vertical product mix. This product mix involved technical and market ecosystem understanding of Information Technology, Mechanical Technology, Electrical Technology and Electronics Technology. Furthermore, Target market's industrial processes and product applications understanding was also necessary. Since, future business decisions were to be made at a very high level, research auditing was also very important.
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