Competing and Blue Oceans

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In today’s highly competitive environment every individual or organization has to first think about competing and possible blue oceans before even thinking of success. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Blue Oceans Strategy argues that companies can succeed by creating uncontested market space, as opposed to “red oceans” where competitors fight for dominance, the analogy being that an ocean full of vicious competition turns red
with blood. It asserts that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.

Case for Blue Oceans

So you have decided you want to enter a traditional business. first thoughts which come to your mind would be:

• How will I compete? – maybe by introducing new products or services, low cost etc.
• How will I start? – just like everyone else and with hard work I will also succeed

Whatever the case it is important to differentiate yourself in the marketplace and our competing and blue oceans practice assists you in achieving just that. Through research, analysis and innovation it has been shown to be possible.

Scenario for Blue Oceans

A marketing representative of a pharmaceutical company wants to start his own marketing company and has a fair enough idea of how he wants to start. But has he considered how he would differentiate himself from other companies, probably not. In such a case by adopting a strategic approach towards differentiation he has a faster chance of acceptance within the marketplace and can have a sustainable competitive advantage.

Differentiation can be obtained in many ways based on:

• Products or services
• Prices
• Segmentation shifting
• Micro market shifting
• Micro market monopoly
• Time ranged monopoly
• Process
• Packaging
• etc. etc.

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