We define information architecture as a process of creating systemic, structural, and orderly principles to make information work. It is the thoughtful making of either artifact, or idea, or policy that informs because it is clear.
Case for Information Architecture:
There are a lot of ways a business generates collective intelligence, to name a few:
Your field force interacts with various stakeholders. These meetings generate lot of Intelligence which is passed upward within the organization. However, this flow when cross-referenced or tagged can result in many advantages. Which in-turn looses its competitiveness and decision enabling power.
Although, people are an organization’s assets, they loose their dependability once they leave the organization. You can continue to enjoy these people as assets if you somehow retain the intelligence they generated during their lifetime with your organization.
Like an architect designs a building keeping in mind the purpose of the building. These buildings do not change with people coming in or going out. Individual rooms in these buildings do not exist in silos that is every room is connected to another and forms an integral part of the building.
Our Information Architecture practice aims at designing information flows in-order to leverage full potential of intelligence generated within your organization. We do this by partnering with your internal stakeholders to evaluate intelligence entry points, leakages and cross-referencing opportunities. We can thus assist you in both developing and implementing architectural designs to your unique business requirements. Our ultimate goal is to increase your value offering by leveraging intelligence.
Scenario for Information Architecture
Lets assume your field team carries GPS devices to generate daily call reports. But we can also cross-reference these call reports with orders, receipts and other transactions to generate highly actionable intelligence. In another scenario, a sales person leaves your organization and takes with him all the intelligence he generated while being with you. You could have retained unknown amount of this intelligence if an appropriate information design was in place.