Feedback Business Consulting Private Limited ( 2011 – 2014 )

• 2013 – 2014

  • Travel: 10%

  • Appreciated by sr. consultant, delivery head and founding chairman for an holistic insight led corporate intelligence report for one of the largest “Sogo Shosha” in Japan

  • Obtained self-validation after I was re-handed a demand modeling exercise which was earlier delegated to two external excel experts for more than 2 months

  • Additional: Auditing, consolidation, simplification, automation of triangulated demand models within excel / workbooks for different internal clients

  • Additional Automated dashboards for external clients on organizational relationship basis

  • Primary research targets: internal consultants

  • Started leading client presentations

• 2012 – 2013

  • Travel 50%

  • Appreciated by metals practice head for independently confirming and adding to the practice’s existing knowledge base on Indian steel industry

  • Additional: client management, Engagement management

  • Primary research targets : Ecosystem influencers and intermediaries and competition

• 2011 – 2012

  • Travel 75%

  • Appreciated by energy practice head on successfully delivering a complex product line based research

  • Primary research targets: competition and select key end users

  • Defined market research approach by identifying objectives; selecting research methodologies.

  • Conducted marketing research by collecting information from primary and secondary sources;using qualitative and quantitative research methodologies; interviewing industry stakeholders; contracting outside agencies.

  • Conducted trend analyses by participating in customized economic and market studies.

  • Collected and analysed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  • Triangulated market size through different routes.

  • Forecasted and tracked marketing and sales trends, analysing collected data.

  • Tested research hypothesis by composing questionnaires; coding answers; analysing and interpreting data; preparing reports; making recommendations.

  • Gathered data on stakeholders including competitors and analysed their prices, sales, and method of marketing and distribution.

  • Achieved financial objectives by monitoring project budget; scheduling expenditures; analysing variances; initiating corrective actions.

  • Recommended research techniques to internal clients by monitoring new developments in research techniques and increased self-knowledge.

  • Provided historical market research information by establishing and maintaining market research data storage and retrieval systems.

Indicative projects